meaning “happy ink” is a colourful stationary \ café brand.

as part of my research on branding
i developed a unique design language reminiscent of the classic Scandinavian design principals like minimalism AND clean lines.

natural tones and the outdoors is ANOTHER IMPORTANT element in Scandinavian art
and design. since the language is very clean
and symmetrical, i was able to get this natural feel with the photography and textures i used.